May

22

2010

Here is a New Approach to Healthier Haircolor “part 3″ of 3Products..

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Category : Ammonia free haircolor, Hair color, Uncategorized

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But, first a Haircolor History Lesson by L’OReal.

Impressive if I must say so….

  • 1909 -(over 100 hundred years, yowsa!) Eugene Schueller, L”OReal’s founder created his first hair dye formula named Aureole, using a concoction of non-harmful chemical formulations. the hair dyes were a real breakthrough of subtle shade ranges versus the bright and artificial look of other methods on the market.
  • 1929- to out bid the competition, Schueller looked for ways to develop a non toxic dye that could penetrate the hair’s fiber. Using a previously registered patent, he compounded a group on fast penetrating dyes called paradiamines, called Imedia.
  • 1952- I guess somewhere in between these 2 time frames L’OReal Professionnel was created and by this time more patents revealed a direct dye solution, called Re’ge’ Colour.  Are your eyes glazing over yet? This innovative formula allowed the dye to sit on the hair surface with the fadage occuring after 6-8 shampoos. These also proved to be easy color applications for professionals.
  • 1978- We are getting to the core of this info now! GROUNDBREAKING TECHNOLOGY…. L’OReal  designs the FIRST haircolor  that protects the hair while it colors it! It’s again, another new patent for Ionegene-G which penetrates through the cuticle and cortical layers to the core to protect them during and after the tinting process. The color formula to benefit from this is known worldwide as Majirel.
  • 1986- The  first demi-permanent tint solution Diacolor. Contains no ammonia, as do the traditional permanent oxidative dyes. But it could only BLEND away up to 50% white hair.
  • 2004- We are getting closer! This is when the inhalation factor for colorists/stylists could improve in the work place. Platinium Lightner, a paste versus the dusty powder lightener/bleach came on the market the market has been revolutionized with the FIRST LIGHTENING PASTE! this paste is protected, count them not 1, 2, 3 0r 4, but 5 patents. It leaves the hair softer, shinier and preserves the hair using Nutricide(TM). No more dusty powders, yeah!
  • TODAY there are over 628 patents, 5000 new formulas every year and advanced research has synthesized 120 molecules. this is where INOA enters center stage! INOA ( Innovative No Ammonia) first permanent NO AMMONIA hair dye/tint. And it is BEAUTIFUL!!!!!!

WHY DO I LIKE LOVE IT?

I have to tell you that I saw “my”,  ok,  INOA haircolor on a client last weekend on a cloudy gray day.  the color was so natural, it looked like it grew out of her head. Both friends commented on her color, prior to me saying anything. It felt like I was experiencing telepathy between the 3 of us.

The color coverage of up to 100% is a real statement. INOA colors white hair as well as any traditional tint. Because of the oil-delivery system INOA tint does not stain the hairline facial skin. I no longer have to put a protectant around the face. Oh so nice for both the client and myself.

The shine is unbelievable wherever the color is placed, like at the roots and then if you pull it through the ends (at the right times).

The silky feel of the hair does not require additional conditioning after the cleansing shampoo. Wow, the best feel.  the stylist should let clients  feel their hair for softness and silkiness while their hair is wet. 

I’ll be interested to report back  you my findings about whether the the hair goes back to  virgin-like  after 5-9 tints.

I think as long as you have a knowledgeable colorist who can translate your color formula from one color line to the next, I say INOA is worth the extra cost. Switching within L’OReal color lines is so easy.

May

18

2010

3 product Events That Changed Our Lives since the Late 1990’s

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Category : Ammonia free haircolor, Hair care, Style Like A Pro DVD Series, Uncategorized, drying hair, easy, hair styling

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#1 product has been the FLAT IRON at the end of the 1990’s.

There has been a whole lot said about the flatiron and I am one of the few artists that DEMONSTRATES interactively in the Style Like A Pro DVDs, how and why you use the flattiron/straightener.  Enough said, just try the a DVD you’ll like it.

#2 product is the BRAZILIAN BLOWOUT mid 2000’s.

That’s what I’ll talk about tonight. But let me Mention #3.

#3 product is INOA HAIRCOLOR the color of the future IS HERE!

These are the 3 products that have made styling for YOU easier, prettier and healthier. I’ll talk about this product in my next blog.

So back to the BRAZILIAN BLOWOUT.

How has it changed the styling process?  When the BB first hit the market, it had a nasty formaldehyde smell to it. You had to use a big fan to work with the product. Now, thank goodness, no more formaldehyde, which makes the 90 minute process  easy for the client and stylist.

  • It cuts  your blow drying time in half.
  • It creates a silkiness and shine to your hair. No more frizz. Yeah!!!!
    Maryanne's hair prior BB

    Maryanne's hair prior BB

  • It lasts upwards of 3-4 months, depending on how often you shampoo your hair.
  • “The Brazilian Super Nutrient Complex and a proprietary polymer system can actually improve the condition of the hair by creating a protective protein layer around the hair shaft to smooth the cuticle.”

Procedure:

  1. First, the hair gets shampooed 3-5 times to make certain the cuticle is open. Squeaky, squeaky clean. Almost tangly clean.
  2. Next, the stylist does tiny partings to brush on the product from just beyond quarter inch from the scalp throught the ends.
  3. Thirdly, the hair is blown dry using a round brush or a bristled flat brush, always aiming the dryer down the cuticle. Make certain the hair is bone dry, no coolness to the hair shaft.
  4. Fourth, smooth the hair with a flat iron up to 450 degrees, bumping the hair at the scalp as stated in Style Like A Pro DVDs.  Smooth and curve the hair shaft. this is to be done if you don’t want the severe straight and flat look.

So soft and silky

So soft and silky

Ahh, look at how shiny

Ahh, look at how shiny

Apr

02

2010

Here Is A Method to Help You Chose THE Hair Color for You

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Category : Ammonia free haircolor, Hair care, Hair color, men's hair color

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Ahh…… the green movement has hit the hair color industry! NO, not really. But, there is a new product that has just been released to a few markets, soon to be in all our salons by May, 2010.

AMMONIA … is it all that bad? The Answer INOA.

What we are talking about is Ammonia in hair color, especially permanent hair color. They say that ammonia dries out the hair and leaves  the cuticle (outside layer) jagged. Jagged means that the cuticle looks like tree bark and it doesn’t reflect light, in other words SHINE. Permanent haircolor is usually just put on the scalp to change the color of hair at the regrowth. Then the midshaft and ends are done with demi or semipermanent hair color that has low ammonia or an ammonia derivative, MEA. This ingredient has been around for a long time. I used a Clairol hair color called Second Nature, ten years ago for semi-permanent coverage and toning the ends. Most of the time products with MEA only blend the white (non-pigmented) hair away. But, they don’t irritate the scalp as much or tend to have a noxious scent if you are in a poorly ventilated environment.

Women who have sensitive scalps and sense of smell, will request a non-ammoniated hair color. Naturcolor by Herbaceuticals can be a great product for this type of women, again only blending the white hair away and permanency is limited. There’s also Organic Color Systems by Herb UK. I know very little about this color system.

Newest and Greatest is

INOA  from L’Oreal Professional. Or could it be that L’Oreal Professional have the best marketing budget? The verdict is out. right now. I am excited to try INOA, which is short for Innovation No Ammonia. So let’s ignore the name and try this new product that has 3 steps not just 2 and requires a whole new way of mixing. The cost and time will be a minimum of 10% higher. This, of course, will be passed onto the clients. But, not to have ammonia on their scalps and to not smell the color could be heaven.  A lot of my clients emphatically stated they would pay the higher price to “green”  their hair. I’m willing to give it a try. To carry the whole line? Perhaps, if it banishes 100% of the most stubborn grey hair and leaves a long lasting silkiness that I can notice,