Impressive if I must say so….

• 1909 -(over 100 hundred years, yowsa!) Eugene Schueller, L”OReal’s founder created his first hair dye formula named Aureole, using a concoction of non-harmful chemical formulations. the hair dyes were a real breakthrough of subtle shade ranges versus the bright and artificial look of other methods on the market.
• 1929- to out bid the competition, Schueller looked for ways to develop a non toxic dye that could penetrate the hair’s fiber. Using a previously registered patent, he compounded a group on fast penetrating dyes called paradiamines, called Imedia.
• 1952- I guess somewhere in between these 2 time frames L’OReal Professionnel was created and by this time more patents revealed a direct dye solution, called Re’ge’ Colour.  Are your eyes glazing over yet? This innovative formula allowed the dye to sit on the hair surface with the fadage occuring after 6-8 shampoos. These also proved to be easy color applications for professionals.
• 1978- We are getting to the core of this info now! GROUNDBREAKING TECHNOLOGY…. L’OReal  designs the FIRST haircolor  that protects the hair while it colors it! It’s again, another new patent for Ionegene-G which penetrates through the cuticle and cortical layers to the core to protect them during and after the tinting process. The color formula to benefit from this is known worldwide as Majirel.
• 1986- The  first demi-permanent tint solution Diacolor. Contains no ammonia, as do the traditional permanent oxidative dyes. But it could only BLEND away up to 50% white hair.
• 2004- We are getting closer! This is when the inhalation factor for colorists/stylists could improve in the work place. Platinium Lightner, a paste versus the dusty powder lightener/bleach came on the market the market has been revolutionized with the FIRST LIGHTENING PASTE! this paste is protected, count them not 1, 2, 3 0r 4, but 5 patents. It leaves the hair softer, shinier and preserves the hair using Nutricide(TM). No more dusty powders, yeah!
• TODAY there are over 628 patents, 5000 new formulas every year and advanced research has synthesized 120 molecules. this is where INOA enters center stage! INOA ( Innovative No Ammonia) first permanent NO AMMONIA hair dye/tint. And it is BEAUTIFUL!!!!!!

WHY DO I LIKE LOVE IT?

I have to tell you that I saw “my”,  ok,  INOA haircolor on a client last weekend on a cloudy gray day.  the color was so natural, it looked like it grew out of her head. Both friends commented on her color, prior to me saying anything. It felt like I was experiencing telepathy between the 3 of us.

The color coverage of up to 100% is a real statement. INOA colors white hair as well as any traditional tint. Because of the oil-delivery system INOA tint does not stain the hairline facial skin. I no longer have to put a protectant around the face. Oh so nice for both the client and myself.

The shine is unbelievable wherever the color is placed, like at the roots and then if you pull it through the ends (at the right times).

The silky feel of the hair does not require additional conditioning after the cleansing shampoo. Wow, the best feel.  the stylist should let clients  feel their hair for softness and silkiness while their hair is wet. 

I’ll be interested to report back  you my findings about whether the the hair goes back to  virgin-like  after 5-9 tints.

I think as long as you have a knowledgeable colorist who can translate your color formula from one color line to the next, I say INOA is worth the extra cost. Switching within L’OReal color lines is so easy.

Related posts:

1. Here Is A Method to Help You Chose THE Hair Color for You Here Is A Method to Help You Chose THE Hair...
2. 3 product Events That Changed Our Lives since the Late 1990’s So back to the BRAZILIAN BLOWOUT. How has it changed...
3. Want Your Man To Feel and Look Younger ? Tint….Why? Yes you heard me. Have him get his hair...

Related posts brought to you by Yet Another Related Posts Plugin.

Yes you heard me. Have him get his hair tinted. No I don’t mean with women’s traditional permanent, demi-permanent or even semi-permanent hair color. There is a new men’s color by L’Oreal that appears to be the BOMB.  I have used it twice on my husband and I have to tell you I was impressed from after his first shampoo. Not from the first minute.  At first blush the color looked awfully ashy, kind of a gray-blue hue. After the first time My Man  shampooed his hair, I loved the color of  his hair. It  was  so neutral. I don’t know how to explain it, the color was not red, yellow or blue, just neutral. and what was superb about the color was that his white hair was tinted but in a translucent manner. Looking straight at his head. My Man’s hair was different but looking through from the side you could tell their was an effervescence of color over the white/gray hair. I say Hooray.

What L’Oreal has done for people, especially men is that once applied, the color is on for only 5 MINUTES. Did you hear me? 5 minutes, any longer and the tint goes darker. Also, this color only is formulated for short haircuts. I think this is a great way to satisfy clients desire to tint but not to have to be married to it. there is no line of demarcation. the color just fades. The downside is that I think I’d like it to last longer than 3 1/2 weeks. But don’t most people with short hair get their haircut every 3-4 weeks? It’s also cheaper than traditional color. Example $40 versus $60 on up for a tint, and it can be added on to a haircut by an extra 15 minutes.

Why not the traditional tints for men?

don't hide under your white Hair!

Every male clent I have tinted over the years with all manufacturers tints have never looked or wore as well as this one. they have always had a red undertone by the second or third week. If not that, then there’s a line of demarcation. The summer sun exposure will tell whether this hair color for men will wear well as expected.

What’s  most important about this hair color?

Besides everything I said previously about the hair color. It brought My Man’s skin color back. He looked healthier, even carried himself differently.

I say to ALL MEN, just DO IT!!!

Checkout the skin tone.....

Related posts:

1. Here is a New Approach to Healthier Haircolor “part 3″ of 3Products.. Here is a New Approach to Healthier Haircolor "part...
2. Here Is A Method to Help You Chose THE Hair Color for You Here Is A Method to Help You Chose THE Hair...
3. Was I Born with This Ugly Wig on My Head? Did you ever in your life WEAR the wrong hair...

Related posts brought to you by Yet Another Related Posts Plugin.