Reason: A great way of stimulating blood flow, hair growth and massaging/relaxing to your scalp. Go in different directions.20 times. Could help with flaky/itchy scalp.

DO NOT BRUSH SCALP OR SHAMPOO PRIOR TO HAIR COLOR. You remove the acid mantle that protects the scalp, when you shampoo or brush your hair prior to coloring your hair.

#2. When you get out of the shower, do not wrap your hair in a towel or turban  for more than 5 minutes.

Reason: Your hair has just been conditioned and the towel/turban will open the newly closed (conditioned) cuticle and create hair roughness (draw out the moisture). Thus the hair could be more difficult to style and will not dry smooth and will have a dull frizzy look.

#3. After towel drying your hair take the same towel or a paper towel and blot or wring your hair again.

By doing this additional drying will pull out more moisture without roughing up the cuticle. This will also ensure that your hair will dry faster and with less heat and increase strength and shine.

#4. Prior to drying your hair apply a serum that helps the cuticle to remain closed, thus allowing better  detangling. Secret: 3 pumps of serum in hand, rub hands together and apply in downward strokes from mid-shaft to ends. Use less for shorter hair. DO NOT APPLY TO SCALP. 2pumps when hair is almost dry or before flat ironing. 1 pump as a shine finish, downward motion from mid-shaft to ends.

Brazilian Blowout or the right styling products

#5. Only shampoo your hair maximum every other day, minimum every third day.

Hair is a fiber just like your cotton T-shirt. Imagine washing that T-shirt every day. It would fade and disintegrate in a matter of months. Just think, now you can afford a more luxurious shampoo and conditioner.

#6. This is a great suggestion for the use of those unused shower caps from all of your vacations. Next day after you have shampooed and conditioned/moisturized your hair, you may have Bed Head. Turn your shower on and stick your hands in the water. Rub them through your hair where you have BH. Only a little moisture is needed. Put the shower cap on. The heat from the shower and the moisture inside the cap will help to reconfigure your hair. When you go to blow dry it will be easier to get rid of the BH and be able to aerate your hair at the scalp. The moisture in and on your hair reinvigorates the hair styling products and should allow for easier styling with just the tiniest amount of additional product.

Try these suggestions and let me know!

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Impressive if I must say so….

• 1909 -(over 100 hundred years, yowsa!) Eugene Schueller, L”OReal’s founder created his first hair dye formula named Aureole, using a concoction of non-harmful chemical formulations. the hair dyes were a real breakthrough of subtle shade ranges versus the bright and artificial look of other methods on the market.
• 1929- to out bid the competition, Schueller looked for ways to develop a non toxic dye that could penetrate the hair’s fiber. Using a previously registered patent, he compounded a group on fast penetrating dyes called paradiamines, called Imedia.
• 1952- I guess somewhere in between these 2 time frames L’OReal Professionnel was created and by this time more patents revealed a direct dye solution, called Re’ge’ Colour.  Are your eyes glazing over yet? This innovative formula allowed the dye to sit on the hair surface with the fadage occuring after 6-8 shampoos. These also proved to be easy color applications for professionals.
• 1978- We are getting to the core of this info now! GROUNDBREAKING TECHNOLOGY…. L’OReal  designs the FIRST haircolor  that protects the hair while it colors it! It’s again, another new patent for Ionegene-G which penetrates through the cuticle and cortical layers to the core to protect them during and after the tinting process. The color formula to benefit from this is known worldwide as Majirel.
• 1986- The  first demi-permanent tint solution Diacolor. Contains no ammonia, as do the traditional permanent oxidative dyes. But it could only BLEND away up to 50% white hair.
• 2004- We are getting closer! This is when the inhalation factor for colorists/stylists could improve in the work place. Platinium Lightner, a paste versus the dusty powder lightener/bleach came on the market the market has been revolutionized with the FIRST LIGHTENING PASTE! this paste is protected, count them not 1, 2, 3 0r 4, but 5 patents. It leaves the hair softer, shinier and preserves the hair using Nutricide(TM). No more dusty powders, yeah!
• TODAY there are over 628 patents, 5000 new formulas every year and advanced research has synthesized 120 molecules. this is where INOA enters center stage! INOA ( Innovative No Ammonia) first permanent NO AMMONIA hair dye/tint. And it is BEAUTIFUL!!!!!!

WHY DO I LIKE LOVE IT?

I have to tell you that I saw “my”,  ok,  INOA haircolor on a client last weekend on a cloudy gray day.  the color was so natural, it looked like it grew out of her head. Both friends commented on her color, prior to me saying anything. It felt like I was experiencing telepathy between the 3 of us.

The color coverage of up to 100% is a real statement. INOA colors white hair as well as any traditional tint. Because of the oil-delivery system INOA tint does not stain the hairline facial skin. I no longer have to put a protectant around the face. Oh so nice for both the client and myself.

The shine is unbelievable wherever the color is placed, like at the roots and then if you pull it through the ends (at the right times).

The silky feel of the hair does not require additional conditioning after the cleansing shampoo. Wow, the best feel.  the stylist should let clients  feel their hair for softness and silkiness while their hair is wet. 

I’ll be interested to report back  you my findings about whether the the hair goes back to  virgin-like  after 5-9 tints.

I think as long as you have a knowledgeable colorist who can translate your color formula from one color line to the next, I say INOA is worth the extra cost. Switching within L’OReal color lines is so easy.

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What grows out of our head and has the potential to be the color of a banana?

You got it! Our hair. The cuticle and cortical layer of each hair is yellow. Darker the natural hair the darker the yellow and the lighter blond you are naturally, the paler the yellow. OK, so we aren’t all walking around looking like yellow finches.

What makes our natural hair brown, red, blond or black?

There are 2 colors of melanin stored inside of the cortical layer, called Hue-melanin and Pheo-melanin. One is a red melanin and the other is black. The darker our natural hair the more black melanin you carry in the cortical layer.  But, that does not mean the pale ashy blond has no black melanin, it just means that Hue and Pheo are paler. The black tends to be a shades of gray and the red is a flatter red. No not pink!

So why does our hair tend to have this red or gold tone to it?

Because the first melanin to dissipate when hit with heat or H2O2 (peroxide) is the black melanin. So, we are left with red melanin inside a yellow cutical and cortical layer. and what does red + yellow = ORANGE! Different shades of orange from dark red brown to orange gold to gold to yellow.

What if I don’t want any warmth in my hair?

Good luck! Stay out of the sun, by living in a cave. Who doesn’t look good with a little warmth in their hair ,eyes or body? Warmth is what your hair donates to living, except for black or pale blond hair. So these are things I suggest:

• Shampoo and blowdry your hair every 2nd or 3rd day.
• Wear a hat when in the sun.
• Use sunscreen hair care products. (ask me I’ll investigate for your hair type/price range)
• Ask your colorist to combine a green. neutral and blue based tint to do your brown hair.
• Lastly, Understand your own hairs color donates THE WARMTH!
• Hair color put on by you or the colorist only controls, uses or lightens the warmth you donate.
  

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This DVD captures Michelle Obama's style!

Most importantly, everything is shown the way you’ll see it in the mirror, eliminating that often-confusing extra step of translation from the Salon. Great for ALL lengths of hair!

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• If you have natural or manufactured curl that becomes fuzzy when you blow it dry.
• If you want more time to do other things in the morning.
• If your hair is intensely thick. I’d say add a little hair dryer heat to the scalp area to start the drying process.
• If you shampoo your hair at night…..BUT, and that’s a BIG BUT never go to bed with wet or even damp hair. Damp hair is very elastic and weak. When you go to bed the friction between even damp hair and the pillow can cause damage to the cuticle or outside layer of your hair. Breakage! Shedding of the weaker hair.
• If all you want to do is Fluff and go.
• If all you do is flat iron your hair. Remember, your hair still needs moisture in it for protection from iron heat. apply a protective serum, first.
  

  Does your hair need help?

No

This is a similar style To Michelle O'Bama's

You can do it!

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